The average number of paying Storytel subscribers in the Nordic segment in the second quarter of 2021 was 983,600, which was 1,600 paying subscribers above forecast and corresponds to an annual customer base increase of 150,300 subscribers compared to the second quarter of 2020. Streaming revenues in the Nordics came in at 423.3 MSEK, which was in line with forecast. The ARPU for the Nordic segment came in at 143 SEK, which was in line with the forecasted 143 SEK.
In the Non-Nordic segment, the average number of subscribers grew by 52 percent compared to the second quarter of 2020 and totalled 643,300. This was in line with forecast and corresponds to an annual growth of 219,600 paying subscribers. Streaming revenues for the Non-Nordic segment totalled 122.1 MSEK, corresponding to an annual growth of 32 percent and slightly below forecast. The ARPU for the Non-Nordic segment came in at 63 SEK, which was slightly below forecast for the second quarter of 2021.
"The customer intake continued to grow according to plan both in the Nordic and the Non-Nordic segment during the quarter. This was driven both by our popular classic - the Storytel Unlimited subscription - and by the lower priced Select subscription, limited on language, which contributed to soaring subscriber growth with slightly lower ARPU for Storytel on the Indian market," says Jonas Tellander, founder and CEO of Storytel.
"Storytel's commitment to create flexible and attractive subscription solutions for all consumer groups, also resulted in launches of our Light subscription, limited on time, in Russia, Spain, Mexico and Turkey during the quarter," says Jonas Tellander.
Table 1: Key Performance Indicators for Streaming
TSEK Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q2 2021
Streaming Actual Forecast
Revenue 459,115 490,234 503,449 517,075 545,451 545,000
Contribution 100,493 113,663 107,074 97,592
Contribution 21.9% 23.2% 21.3% 18.9%
Avg. Paying 1,257,000 1,360,300 1,442,000 1,540,600 1,626,900 1,625,000
ARPU 122 120 116 112 112 112
Revenue 366,322 394,453 399,639 401,834 423,323 422,000
Contribution 107,176 125,534 134,166 119,418
Contribution 29.3% 31.8% 33.6% 29.7%
Avg. Paying 833,300 902,000 926,000 957,500 983,600 982,000
ARPU 147 146 144 140 143 143
Revenue 92,793 95,781 103,810 115,240 122,128 123,000
Contribution -6,684 -11,872 -27,092 -21,826
Contribution -7.2% -12.4% -26.1% -18.9%
Avg. Paying 423,700 458,300 516,000 583,100 643,300 643,000
ARPU 73 70 67 66 63 64
FNCA Sweden AB is the company's certified adviser. FNCA can be reached at
This information is such that Storytel AB (publ) is obliged to disclose in accordance with the EU Market Abuse Regulation (EU nr 596/2014). The information was provided, through the agency of the below contact person, at the time stated in this press release, by Cision.
For further information, please contact:
Sofie Zettergren, Chief Financial Officer, Storytel AB
Tel: +46 70 509 98 08
Dan Panas, Head of Global Communications & PR, Storytel AB
Tel: +46 70 186 52 90
Storytel is one of the world's largest subscribed audiobook and e-book streaming services and offers listening and reading of more than 500 000 titles on a global scale. Our vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel's streaming business is conducted under the brands Storytel and Mofibo. Storytel's publishing business area is carried out through the audiobook publisher StorySide and acclaimed Nordic publishing houses such as Norstedts, People's and Gummerus. Storytel operates in 25 markets around the globe and is headquartered in Stockholm, Sweden.