Ortivus enters a strategic distribution partnership with ITURRI, covering Spain

2022-10-10 08:30:00

Ortivus is happy to announce that the company enters a strategic distribution partnership with the Spanish company ITURRI. ITURRI, is a well-established supplier of protective and safety equipment to several sectors such as the medical services and the defence industry. The company is also the leading provider of emergency vehicles in Spain with a 75% market share. This partnership is a strategically important milestone for Ortivus’ expansion on the Spanish market.

The demand for innovative solutions to increase efficiency and safety in the emergency services is still increasing on a global level. Ortivus has, in line with this trend, recognised a growing interest in the company’s prehospital care solutions on the Spanish market. The partnership with ITURRI as a local distributor, will create effective sales and marketing channels in Spain.
 
“ITURRI is the perfect partner for Ortivus’ expansion on the European market as we both share a partner driven approach to our customers. ITURRI has a strong footprint in Spain as the market leader for emergency vehicles, which makes this partnership a perfect match” – Says Elias Obaid, European Sales Manager.

The strategic partnership covers Spain and gives ITURRI exclusive rights to market and sell Ortivus’ solutions MobiMed Monitor and MobiMed ePR to the Spanish market.

About ITURRI:
ITURRI is a family business group with origin in Seville (Spain). Founded in 1947 and dedicated to the manufacture of garments, equipment and vehicles for Security and Industrial Protection, Emergencies, Defence and Health.
With a permanent presence on four continents and more than 1,400 employees around the world, it is focused on protecting people and their environment with innovative, efficient, and sustainable solutions to contribute to a safer world.
ITURRI’s activity is based on customer orientation, collaboration and teamwork, enthusiasm, commitment, integrity, and innovation as fundamental values of a philosophy with more than 70 years of experience.

MFN