Nokia: Nokia Introduces "XpressMusic" - A Dedicated Mobil...
2005-09-26 08:10
(Cision)
Nokia Introduces "XpressMusic" - A Dedicated Mobile Music Feature Brand
Feature brand serves to distinguish and promote music-optimized Nokia
mobile devices
Nokia, the world leader in mobility, today introduced "Nokia
XpressMusic", a dedicated feature brand that makes it easy for consumers
to identify Nokia's growing portfolio of music-optimized mobile devices.
Each mobile device with Nokia XpressMusic shares key features that
ensure the best mobile music experience, including dedicated music
key(s), music pause/resume on incoming calls, support for 3.5 mm
connectors and extended battery life for easy and convenient music
listening. The announcement coincides with the introduction of the Nokia
3250, Nokia's second music optimized device, featuring dedicated music
keys, over-the-air music downloading and up to 1GB of expandable memory.
The Nokia XpressMusic logo will begin appearing on sales packages and
promotion materials for music-optimized Nokia devices starting with the
shipment of the Nokia N91 and Nokia 3250.
"Nokia has blazed a trail for music on mobiles - from personalized
ringing tones to integrated FM radios and MP3 support. This year, Nokia
has announced two full-featured, music-optimized mobile devices -
ranging from the Nokia N91 mobile jukebox, which features 4GB of music
storage, to the Nokia 3250 music phone introduced today," said Jonas
Geust, Vice President, Music, Nokia. "The Nokia XpressMusic feature
brand makes it easier for consumers to identify those Nokia devices
which provide a great quality mobile music experience."
In 2004, Nokia sold more than 10 million mobile phones with an
integrated digital music player. In 2005, Nokia expects that number to
exceed 40 million. Nokia has introduced a range of music-enabled devices
with expandable memory capacity, allowing consumers to listen to their
favourite music on a single device they carry with them wherever they go
- their mobile phone. Additionally, Nokia's music-enabled devices enable
consumers to download music spontaneously over-the-air, in addition to
transferring music files from their PC.
To warrant the Nokia XpressMusic mark, the device must meet a number of
music-specific criteria, including:
· Great audio quality
· Dedicated music key(s) for fast and easy access to the music
collection
· Play, talk and play - music pauses when a call comes in, resumes when
the call has ended
· Use any headphones for listening with standard 3.5mm jack
· Extended battery time (minimum of 10 hours for music)
· Substantial storage for large number of songs
· Create and edit playlists on the go
· USB 2.0 support for fast and easy transfer of your music
· Wide support of audio formats, including MP3, M4A, WMA, AAC and eAAC+
· Easy access to over-the-air music downloads
For visuals of the Nokia XpressMusic logo, please visit
www.nokia.com/press
Media Enquiries
Nokia, Mobile Phones
Communications
Tel. +358 7180 45748
Nokia
Communications
Tel. +358 7180 34900
About Nokia
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people
to each other and the information that matters to them with easy-to-use
and innovative products like mobile phones, devices and solutions for
imaging, games, media and businesses. Nokia provides equipment,
solutions and services for network operators and corporations.
www.nokia.com
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