Jays celebrates Polish partnership with Horn at the world’s biggest party,
Ultra Music Festival in Warsaw
Swedish headphone manufacturer Jays AB (publ) boosts its expansion across
Europe with two new partnerships. One with new Polish distributor, Horn
Distribution, and a second with the Ultra Music Festival in Warsaw, Poland
13-14 of July, where the brand will launch a major drive into the dynamic
Eastern European market.
Stockholm, Sweden, 2012-06-06 06:27 CEST (GLOBE NEWSWIRE) --
Ultra Music Festival, called the world’s biggest party, is coming to Warsaw,
Poland from 13-14 of July this summer - and it comes with a special Swedish
flavour courtesy of JAYS.
UMF is one of the World’s premier festivals for Electronic Dance Music,
attracting over 200,000 people to its annual events, which have been held in
Miami for 14 consecutive years. Now expanding worldwide, UMF hits Europe for
the first time with a big bang in July. The lineup is by far the biggest Poland
has ever seen, with big names such as Tiesto, Avicii, Steve Angello & Sebastian
Ingrosso (Swedish House Mafia), Above & Beyond, Afrojack, Carl Cox and many
more, crowned with a very exclusive performance from the legendary Kraftwerk.
JAYS provides a special Swedish ingredient by featuring in the high profile
video for UMF Poland´s own festival anthem, in national media promotion for the
festival, festival artist appearances and with sales on site at the festival.
JAYS is also celebrating its new Polish partnership with Horn Distribution.
Horn was established in 1991 and has extensive experience with reputable
electronics brands in Poland.
“We’re very excited about this opportunity to expand into the dynamic Polish
market with Horn Distribution” says Rune Torbjörnsen, CEO Jays AB (publ). “And
what could be a better opportunity to launch our partnership than with Ultra
Music Festival, another new partner? This festival is fresh and innovative and
perfectly represents the JAYS brand. The festival promises to be a celebration
of people, music and passion. Its location in the heart of a dynamically
expanding market and within easy reach of no less than 21 countries, gives us a
real head start with Horn.”
For more information, please contact:
Rune Torbjörnsen, CEO Jays AB (publ)
Cell: +46 (0)733-730 770